|
74th British Ring IBM Convention
22nd - 26th September 2010, Eastbourne
Update 7, May 2010
Bob Hayden, British Ring PRO
It is the policy of the Convention organisers to include a Brit in the
International Close-up Show. This year it is Sean Carpenter to fill this place
as he did in 2005. He is well qualified to appear in this prestigious show
having been the winner of the Zina Bennett trophy in 2001 and the British
Close-up Champion in 2003. Before that he had been a finalist in The Magic
Circle’s Young Magician of the Year competition when he was 17. Not a bad
achievement for someone expelled from the British Magical Society Junior
section.
What makes Sean such an award winning magician? Most will say it is his
outstanding technical skill. That is not the only reason. He is an entertainer
by having made the decision to study drama for two years after leaving school
and having good magical heroes and influences from the likes of performers and
writers Bro. John Hamman, Harry Lorayne, Juan Tamariz, Karrell Fox and Paul
Daniels. It was Paul Daniels that sparked his interest in magic in the first
place. Before seeing him he wanted to be a zookeeper!
‘Magic with a difference is a fitting description for Sean Carpenter. He is
slick and entertaining working brilliantly with an audience’. This is how The
Stage and Television Today viewed Sean’s performance while a BBC website carried
the following ‘Seeing Sean in action and the amazing response of his audience
tell you he has a very special gift. He leaves them dazzled thinking how on
earth did he do that! Remember the name Sean Carpenter….he might just know yours
before you tell him’.
For the past 15 years Sean has been providing close-up entertainment at
weddings, banquets, corporate events product launches and trade shows adapting
his magic to virtually any event or venue. He has performed with great success
in boats and trains, in castles and car showrooms and many times to people who
spoke a completely different language.
Sean will be in distinguished company in the Close-up Gala when he performs
alongside Rich Bloch, Martin Eisele, Matt Johnson, Charlie Frye and Manuel
Muerte. This will be a show none of you will want to miss.
How do you market your services as a magician? Some of you may continue to do so
by distributing your business card or by an advert in the local paper. Some of
you have now moved on and rely on a good website, an eye catching advertisement
in yellow pages or a flashy video on You Tube.
The question is how do you plan to make your income from magic grow in 2011? Do
you pro-actively shape the type of engagements you receive or do you let fate
decide? Are you dependent upon repeat bookings and the limited success of
haphazard prospecting activity? Are you tired of enquiries seeking the lowest
priced performers? If so, a thought provoking lecture has been designed for you
by Bob Yelland and will be given at the Convention.
Bob is adamant you should have a strategic marketing plan if you derive income
from Magic. This plan will identify target markets and the actions required to
develop your act, your branding and your communications to succeed in those
markets. The use of websites, yellow pages and You Tube videos are less
effective if you have not first determined who you are trying to talk to and
what you are trying to achieve, with the result that you could waste a lot of
time and money.
Your lecturer Bob Yelland is responsible for a multi million dollar marketing
budget for a large multi-national company. He is a member of the Chartered
Institute of Marketing. He is also a keen amateur magician. In his lecture he
will apply the marketing techniques and strategies used by successful companies
to a one person magic business. He’ll look at how a magician might go about
getting more profitable bookings, increase their fees and attract the right
customers for their services. This is a business lecture with no tricks which
will challenge you to think seriously about your own business aspirations and
potential.
Some of the most interesting lectures at our convention have been such non trick
ones covering a variety of subjects. This years lecture ‘Strategic Marketing for
Magicians’ by Bob Yelland is the first of this subject to be given not only at a
British Ring Convention but possibly any Magical Convention worldwide. This is
but one of the 13 lectures that will feature this year. They alone are worth the
cost of a Registration.
Bob Hayden, British Ring PRO, May 2010. www.britishring.org.uk