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The 'Magic Marketing Masterclass' Resource Pack
Module 2: Marketing Strategy and Communication with Bob Yelland
Reviewed by Jay Fortune
In October 2012, Mark Leveridge hosted a one-day 'Magic Marketing Masterclass'
for magicians to learn more about the business-side of being a magician. Three
expert speakers offered seminars, the second for review being Bob Yelland. Bob
is an amateur magician and for over 25 years he's been the marketing and
promotions expert for a major international IT company.
Marketing. There are countless books, websites, courses, speakers... the irony
is some of the best speakers are not ones you've necessarily heard of. You'd
think if they were that good, then through their marketing one would know about
them! In my opinion this crash-course in marketing for magicians is one of the
most succinct ones I've read / watched (and I've read / seen many). Bob
condenses 25 years of knowledge into an effective strategy for an aspiring
magician to implement.
The package consists of two books and 3 DVDs. The first book 'Strategic
Marketing for Magicians - A framework for generating new business' (2012
edition) is spiral bound, A4 and runs to 57 pages. In this book Bob applies
techniques used by larger companies and distills them for the smaller
self-employed magician. Through creating a clear marketing strategy the magician
who undertakes to devote as much time to the marketing of their magic as they do
to the performance of it, will find an experienced hand guiding the way. From
the very basics of defining marketing, through to prospecting for new business.
The second book ''Marketing Communications for Magicians - How to create
persuasive campaigns' (2012 edition) same format, 84 pages covers in detail how
to devise an effective campaign to use within your marketing strategy.
The three DVDs capture Bob's full presentation from the day.
I have purposely kept the above short and to the point. Simplicity is key in
effective communication (Thanks Bob!) I had intended to delve further into the
content of this set but in all honesty I think I can sum it up by saying if you
need further convincing on whether to invest in this module on how to get paid
work in the current market from your magic, then perhaps it's not for you.
There's no magic pill here. Hard work, study and action are required and only
the individual can implement these techniques and ideas for their business.
Reading the books, watching the DVDs are only the beginning (the easy part) of
the process. Turning it into effective action is where you'll benefit from
investing in this module. And the good news is that statistically most people
won't bother taking action; great for you if your competition is like that!
The 'Magic Marketing Masterclass' Resource Pack - Module 2: Marketing
Strategy and Communication with Bob Yelland. £99. Available from Mark Leveridge
Magic. Very highly recommended.
www.markleveridgemagic.co.uk/mmmrp.php
© Jay Fortune, April 2013