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The 'Magic Marketing Masterclass' Resource Pack
Module 3: Increasing Show Conversions with Mark Leveridge
Reviewed by Jay Fortune
In October 2012, Mark Leveridge hosted a one-day 'Magic Marketing Masterclass'
for magicians to learn more about the business-side of being a magician. Three
expert speakers offered seminars, this final review covering Mark's simple yet
highly effective ploy to substantially increase your show enquiry rate to paid
bookings.
It's difficult to review this module without giving the game away; which is only
fair to those that invest in purchasing this as it's such a simple idea that
Mark utilises, but it has dramatic conversion results. Those that choose to buy
this module will not be disappointed if they put the necessary effort into the
strategy which Mark covers in detail. In a nutshell, it offers a marketing idea
which personifies how you deal with your enquiries, turning a high percentage
into paid bookings. It does not involve special deals, discounted fees or other
usual marketing practices. An interesting point to note is that Mark has used
this technique during the recession and still seen a dramatic increase in his
own show conversion rate from enquiry to paid booking. Your receive an A4
booklet, a CD, plus 2 DVDs covering Mark's presentation from the day itself.
When I received this package I was surprised how simple the technique was and
could see how effective it would be for the performer who works to elicit their
own enquiries. It reminded me of a Tenyo trick; you slap your head at how simple
but clever the method is!
Simple, effective and highly recommended for those wishing to engage potential
bookers and who have the will and effort to implement an integrated approach to
their promotion.
The 'Magic Marketing Masterclass' Resource Pack - Module 3: Increasing
Show Conversions with Mark Leveridge. £99. Available from Mark Leveridge Magic.
www.markleveridgemagic.co.uk/mmmrp.php
© Jay Fortune, May 2013